Denver Broncos pass rusher Von Miller’s protesting police brutality by taking a knee before Sunday’s game may have cost him an endorsement deal. Phil Long Ford in Denver said that it would not be continuing it’s sponsorship agreement with Miller, the Super Bowl 50 MVP and enormously popular athlete in the Denver area. A spokesman for the car dealer said that they weren’t firing Miller, but they were in a contract renewal negotiation and Miller kneeling for the anthem caused them to cut that off. Von Miller’s popularity swelled after the Broncos beat the Panthers in Super Bowl 50 and Miller took home the MVP. Miller took full advantage of the opportunities that were presented to him, from being a contestant on “Dancing With The Stars”, to pretty much becoming the face of Old Spice. Von Miller may lose this endorsement with the local dealership, but I doubt that Miller’s pockets will take that much of a hit for it. I actually think that the dealership losing a populat star athlete like Miller as a representing face of the brand, will hurt them more than it will hurt Miller. Only time……and sales will tell.