It’s hard to believe that a multi-million dollar company could have an entire PR Department filled with hundreds of people, all of which are tone deaf. But maybe it’s my fault for giving a company credit for having any type of business savvy, or business acumen. simply because they are profitable at the moment. But even still…….not one person over at H&M saw the problem with this ad?
CNN(@cnn) reports, H&M was forced to apologize today for using a black child to model a sweatshirt with a “coolest monkey in the jungle” slogan. (I will not show a picture of the ad because the child is a minor, and it’s really not his fault he’s caught up in the middle of this controversy. But if you search online, the ad is there.)
The company removed the offending ad from its website after hundreds of social media users accused it of being racist. H&M continues to sell the hoodie online though.
“This image has now been removed from all H&M channels and we apologize to anyone this may have offended.” Said H&M spokeswoman Anna Eriksson.
There is no credible way to spin the fact that the company was negligent from top to bottom. NOBODY caught the fact that this was offensive before they rolled out this ad? NOBODY? Maybe someone would think that this is a clear sign that they need more diversity in higher echelon positions over at H&M? They won’t though. Companies do this all of the time. It’s called “pushing the limits.” Controversy sells, which is why even after the weak a** apology, H&M continues to sell the hoodie online. People will be outraged…..right now. I’m pretty sure the company expects that. You know what else they expect? That the controversy and outrage will bring them big sales from people who say “I don’t see anything wrong with it. As a matter of fact, I’m going to go spend even more money at H&M.” The lesson to be learned here does not fall on the shoulders of the company. The lesson to be learned here falls on the shoulders of the consumer. In a few weeks, the talk and outrage over this will pass. There will be another controversy to take up people’s attention. The question is, will you forget about this incident, and go back to buying H&M again?