Apple removed Alex Jones’ Info Wars app from their app store on Friday. That move alone would be a major loss for anyone considering the amount of Apple users. But for Jones and his Info Wars program, the Apple ban is another set of cement shoes that are surely about to ensure that Jones and his brand get buried at the bottom of the ocean right alongside other unwanted trash.

Jones’ Info Wars built up a huge loyal viewership that garnered a large following on practically every social network and streaming site. As far as I can tell, Info Wars is mainly a wild conspiracy theory vehicle with Jones himself at the wheel. The rise of a person like Donald Trump to the presidency of the United States probably played very well into the Info Wars agenda. Jones took advantage of this and grew his brand. The crazier the conspiracy theory (and the host), the more attention Jones and Info Wars garnered. This was likely good news for Jones and the sites that hosted his shows and allowed Jones to interact with his fans.

The problem with conspiracy theories are that at some point, conspiracy theories can become a danger to the public. No example bigger than the “pizzagate” conspiracy. The story behind this was that Hilary Clinton was kidnapping kids and holding them hostage in the basement of a pizza shop. (I wish I could tell you that this was a joke, but it’s not) The danger with crazy conspiracy theories is that some people believe them wholeheartedly. Which was what happened here. After hearing Jones’ pizzagate rants, a disgruntled Jones listener decided it was his civic duty to take action. A man went to the pizza shop armed with weapons and demanded that the kids being held hostage by Hilary Clinton in the basement be freed. Fortunately, no one was hurt in that incident. The fanatic Info Wars listener was arrested without incident. Oh, by the way…..the pizza shop didn’t have any kidnapped kids inside…..or a basement at all.

In my personal opinion, that alone was enough of an incident to have social media and other platforms drop the hammer on Info Wars, but they didn’t. The conspiracy theories continued. Jones had temporary bans from sites here and there, but those bans were never enough to really slow down or hurt the Info Wars brand or Alex Jones’ pockets. Recently things changed though. Facebook hit Jones with a permanent band, that was shortly followed by Youtube and most recently Twitter. If you can’t promote your products on those sites, you’re pretty much over and done with. The Apple move is another nail in the Info Wars coffin.

The New York Times (@NYTimes) spoke to an Apple spokesperson who said Info Wars was removed under company policy that prohibits apps on its site from including content that is “offensive, insensitive, upsetting, intended to disgust, or in exceptionally poor taste.” The spokesperson declined to say if any specific content in the app led to Info Wars removal.



After the school shooting in Parkland Florida, big brands are beginning to be more and more careful about where they place their ads. It used to be, a company wanted to place their ads wherever their was major traffic. More and more companies are learning that the quality of the places they place their ads are more important than placing their ads on any high volume site. Especially wild “right wing” conspiracy theory sites. The move has been causing many people who dwell, and make fortunes in the “conspiracy theory” industry to lose major money. The latest victim: Alex Jones and Info Wars.




CNN (@CNN) reports, last week YouTube reprimanded the conspiracy theory site “Info Wars” and Alex Jones for violating its community guidelines after a video posted to the “Alex Jones Channel”, Infowars biggest YouTube account, claimed student anti-gun activist were actors.




CNN reports that they’ve discovered that Big companies like Nike, 20th Century Fox, Paramount Network, The Mormon Church, Moen, Expedia, Alibaba, HomeAway, Mozilla, Honey, Wix, ClassPass, and the NRA all run ads on Info Wars YouTube channel. Many of the brands have suspended their ads on Info Wars after being contacted by CNN for comment, including Nike, Moen, Expedia, Acer, ClassPass, Honey, Alibaba, and OneFamily. All of the companies declined to give a comment to CNN except for Alibaba, who said that they weren’t even aware that their ads had been running on the channel.




The brands purchased ad campaigns from YouTube, which is owned by Google, or through marketing companies that broadly targeted demographics and used behavior. Companies that purchase ads this way don’t necessarily know where their ads will eventually show up (I’ve purchased ads through YouTube and Google myself, and can confirm that this is true. You don’t really know where your ad will run or be placed), but they can use exclusion filters to avoid having them appear on certain channels and kinds of content.




CNN says several brands expressed concern about the ads’ placement and said they have reached out to YouTube about the situation.